The Jackson Laboratory

  • Manager, Marketing Content

    Job Locations US-ME-Bar Harbor | US-CT-Farmington
    Posted Date 3 months ago(4/2/2019 3:03 PM)
    Job ID
    2019-26659
    Category
    Marketing, Customer Support and Business Development
  • Summary

    The Manager, Marketing Content will drive scientific thought leadership and play a lead role in envisioning, creating, and implementing a content strategy that elevates the JAX brand globally, communicates JAX Mice Clinical & Research Services (JMCRS’) position in the global biomedical market, and supports the mission. Essential to this role is the responsibility for the development, implementation and management of assets that support various programs such as demand generation, public relations, sales enablement, customer acquisition, customer retention, and product evangelism. This person collaborates with internal teams and external resources to develop compelling content across multiple platforms, as well as champions content that is desirable, discoverable, and sharable. The Manager, Marketing Content must be cognizant of cultural differences and the impact of the differences on our content strategy. The incumbent will oversee and manage the print and advertising budget.

     

    The Manager, Marketing Content reports to the Senior Marketing Manager and will manage the Technical Content Marketing Specialist. Taking direction and guidance from the Manager, Marketing Content, the Technical Content Marketing Specialist is responsible for drafting scientific content for items including but not limited to the web, blog, email and print materials.

     

    The Manager, Marketing Content will collaborate and stay closely aligned with Technicial Information Scientists (TIS), Strategic Communications, Education and representatives in China and APAC regions. This role requires a strong, demonstrated ability to write and edit incredibly well, as well as a background in life sciences or strategic content marketing. The successful candidate must have experience interacting with various levels of management and staff with the ability to motivate and manage up and down the organizational chart.

     

    Responsibilities

    • Maintain consistent editorial oversight over all JMCRS content. Gain a deep understanding of the JAX customer personas and segments and be able tailor messages appropriately. Focus on developing content related to our products, services, and develop value propositions in a variety of formats including but not limited to white papers, eBooks, video scripts, brochures, blogs, website copy, and email campaigns.
    • Work with the marketing team and market research team to effectively use analytics to measure and refine existing and new content (copy, calls to action, product features, content tagging) to increase site traffic, lead capture, conversions, etc. Analyze performance of published content and make recommendations to stakeholders for new product and service content with the best potential to achieve business objectives.
    • Working closely with the internal stakeholders, the Marketing Content Manager will help plan and provide support for inbound and outbound projects including product launches, trade shows, webinars, and other global initiatives.  
    • Create content in conjunction with Opportunity Development Team and Product Manager teams for use in sales and prospect pitches, presentations, and customer-facing hand-outs.

    Qualifications

    • Bachelors degree in marketing, communications, life sciences or a related field is required.
    • 3+ years of direct experience in a content development role with demonstrated ability to write for a technical audience at a professional level required.
    • Content management experience in a science-oriented environment is also strongly preferred.
    • Must be able to think strategically, tactically and creatively and adapt to new situations. The incumbent should possess strong analytical skills, strong program/project management skills with the ability to manage multiple projects simultaneously and to work well in a dynamic fast-paced environment
    • Proven capability to generate and /or edit customer facing marketing content that leverages scientific information, benefit and value messaging to deliver compelling messages that educate while they also motivate.
    • A great communicator, written and verbal, able to work effectively across functional groups to set and meet aggressive schedules.
    • Proven project management skills with the ability to effectively manage projects in a matrix environment. This means motivating and managing both up and down the org chart. Holding stakeholders accountable for deadlines and deliverables while maintaining a positive team focused work environment.
    • Experience, familiarity or ability to learn web design and graphics software such as, Photoshop, SFDC (CRM), Marketo (Marketing Automation) and the ability to learn new applications quickly.

    Please attach a cover letter of interest and your resume!

    About Us

    The Jackson Laboratory (www.jax.org) is an independent, nonprofit biomedical research institution with more than 2,200 employees. With a mammalian genetics institute as its headquarters campus in Bar Harbor, Maine, it has a genomic medicine institute in Farmington, Conn., JAX® Mice and Clinical Research Services facilities in Sacramento, Calif. and Ellsworth, Maine. The Laboratory's mission is to discover precise genomic solutions for disease and empower the global biomedical community in the shared quest to improve human health.

    The Laboratory is the world's source for more than 11,000 strains of genetically defined mice, is home of the Mouse Genome Informatics and Mouse Phenome databases, and is a hub for scientific courses, conferences, training and education.The Jackson Laboratory's 43-acre scenic Bar Harbor campus is nestled between the Gulf of Maine and the mountains of Acadia National Park. Some of the best hiking and biking in the world (over 50 square miles of mountains, lakes, views, and dramatic coastline) is accessible from our campus. We are one mile from downtown Bar Harbor, which offers a vibrant downtown district with a plethora of restaurants, shops, museums, and galleries.

    JAX employees work in a collaborative, value-driven, and team-based environment where the focus is on advancing science and improving patients’ lives. Researchers apply genetics to increase the understanding of human disease and advance treatments and cures for cancer, neurological and immune disorders, diabetes, aging, and heart disease. JAX was voted among the top 15 “Best Places to Work in Academia” in the United States in a poll conducted by The Scientist magazine!

    Our Values:

    INTEGRITY - Courage and commitment to do what is right

    PEOPLE - Inspiring our people to enhance the health of all

    ONE TEAM - Unified by our promise to transform medicine and science

    EXCELLENCE - Achieving world-class results

    INNOVATION - Leading with discovery and creative solutions

    STEWARDSHIP - Caring for and enhancing the resources entrusted to us

     

    What do we have to offer?

    JAX offers a dynamic and supportive work environment, competitive salaries, and a comprehensive benefits package, including a medical plan, outstanding retirement plan, generous paid time off, and tuition reimbursement including an MBA program. Our campus offers a fitness center with an award-winning wellness program, an onsite full service cafeteria, and a fully operational primary care facility available to employees and their families.

     

    Most importantly, every position contributes to JAX’s mission of discovering precise genomic solutions for human disease and empowering the global biomedical community in our shared quest to improve human health.

     

    The Jackson Laboratory provides equal employment opportunities to all employees and applicants for employment in all job classifications without regard to race, color, religion, age, mental disability, physical disability, medical condition, gender, sexual orientation, genetic information, ancestry, marital status, national origin, veteran status, and other classifications protected by applicable state and local non-discrimination laws.

    Learn more about career opportunities at JAX: http://www.jax.org/careers.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed